UX UI
UX Research
In-depth analysis of the target audience, CustDev interviews, CJM and usability audit for making product decisions based on numbers.
- 20+
- Conducted in-depth interviews with target audience
- 0
- Uninformed guesswork in design
- 3x
- Reducing the risk of product rework
Are you facing these issues?
Development of functionality unnecessary for users
Creating features based on the subjective feelings of the team leads to zero demand after release.
Solution
We conduct high-quality CustDev interviews, put together a JTBD framework and identify the true pain points of the audience.
Failure to understand bottlenecks in the user journey
Analytics show churn on screens, but the exact reason for customer defections remains unknown.
Solution
We build a detailed Customer Journey Map (CJM) and conduct moderated usability tests of prototypes.