Won - narrative 2D illustrations

Illustration 1 from the series won-artIllustration 2 from the series won-artIllustration 3 from the series won-art
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Won is a series of narrative 2D illustrations and comic-style concept art created for the brand's marketing campaign and storytelling.

The task was to create detailed artwork featuring a mascot character in glasses and a tie: narrative scenes with political figures, school and office locations, airports, and close-ups of the character.

Multi-character compositions, detailed backgrounds, and viral content were developed to promote the project on social media.

100%
High detail and narrative continuity across scenes
Storytelling
Visual storytelling designed to engage the audience
60+
Unique art concepts created for the project

What do you want to do?

Explain the idea in a couple of sentences. We'll come back with an estimate, deadlines and a plan - free of charge and under NDA.