Won - narrative 2D illustrations








Won is a series of narrative 2D illustrations and comic-style concept art created for the brand's marketing campaign and storytelling.
The task was to create detailed artwork featuring a mascot character in glasses and a tie: narrative scenes with political figures, school and office locations, airports, and close-ups of the character.
Multi-character compositions, detailed backgrounds, and viral content were developed to promote the project on social media.
- 100%
- High detail and narrative continuity across scenes
- Storytelling
- Visual storytelling designed to engage the audience
- 60+
- Unique art concepts created for the project


