Thomas Shelbyc / $SHELBYC

About the project and task
Development of a promotional website for the $SHELBYC memecoin project. The idea of the project is to present the image of the “sigma mafia” through the nostalgic visuals of the cult GTA San Andreas, gangster humor and meme culture.
The main task was to convey the authentic atmosphere of the game, involve the community through interactive browser gameplay and make the most convenient interface for quick interaction with the project.
We designed and implemented a nostalgic UI/UX in the style of the classic GTA, integrated a mini-game with a score counter, a leaderboard block and an intuitive token purchase flow.
We delivered the project end to end: from structure, UX/UI, and the visual system to responsive front-end development, interactive flows, and a launch-ready website.
- +90%
- Increase in virality and record shares in the community
- 2:40 min
- Average mini-game interaction time
- < 0.4s
- Loading speed of game assets and interface elements


