PAWS - Telegram Mini App and SocialFi ecosystem

About the project and task

PAWS is a viral Telegram Mini App that rewards users for activity in the Telegram ecosystem (account age, participation in DOGS, NOT, HMSTR and Telegram Premium).

The task was to design a fast, minimalistic UI/UX onboarding with instant point counting. It was necessary to create a contrasting dark interface with blue accents, resistant to millions of loads.

The application UI system has been developed: welcome and summary screens (Congratulations), reward calculation, leaderboard with ranks, as well as sections for referrals and tasks.

PAWS Web Platform - the official promotional site of the PAWS SocialFi ecosystem in the TON and Solana networks for project presentation, tokenomics and work with partners.

The main task is to design an atmospheric website that conveys the PAWS identity and packages sections (Home, About, Lore, Tokenomics) into a structure with seamless conversion into a Mini App launch.

Developed a responsive UI/UX design with deep dark backgrounds, space aesthetics, floating 3D elements, floating navigation and a \\\\\\\"Verify Yourself\\\\\\\" call button.

PAWS SMM Content - development of visual strategy and media content for viral promotion of the PAWS Web3 ecosystem in social networks (X/Twitter, Telegram, Instagram).

The task was to create a stylistic code for a million-strong community and templates for key news events: voting (PAWS Voting), countdowns, metrics reports and hits in X trends.

We developed a content system: from dotted typography to accent 3D emoji, social media mockups and promotional banners for maximum sharing.