Memefi

About the project and task
Creation of a series of ultra-dynamic CGI videos for the Memefi project. The video sequence visualizes the epic and comical battles of iconic meme characters (Shrek, Trollface, Pepe), transferred to high-tech 3D locations with photorealistic lighting.
The goal is to develop viral video content that combines the humor of meme culture with the quality of AAA cinematics to attract mass audiences and gamers to the Memefi ecosystem.
We designed custom 3D meme character models, set up complex renderings with dynamic lighting, and animated action sequences including biplane chases and battles with giant monsters.
- 4.5x
- Increase in CTR of advertising creatives (compared to static ones)
- 10M+
- Total reach of a video series in Reels, TikTok and YouTube Shorts
- +120%
- Increase in the number of new registrations in Memefi per month of the campaign











