COSMO - space GameFi ecosystem




About the project and task
COSMO is a space GameFi ecosystem and Telegram Mini App with an economy on TON/USDT, combining the mechanics of expeditions, upgrades and gambling elements (slots, lotteries, cases).
The task was to design a multi-component UI/UX interface with intuitive navigation: combine crew training, rocket launching, chest opening, roulette (Cosmic Jackpot) and USDT lotteries into a single design.
A graphical system has been developed: the cosmodrome interface (Hangar, Tools, Crew boarding), expedition completion screens, casino slots, referral (Friends) and exchanger (Swap).
- $2.1M+
- Total volume of gaming transactions and withdrawals in USDT/TON
- 3.5x
- Growth in user LTV through a combination of expeditions and casino mechanics
- 86%
- Conversion to replaying expeditions and rotating slots

COSMO is a promotional site and attraction funnel for a space P2E game on the TON blockchain, converting external web traffic into active players.
The main task is to design a high-converting landing page with a focus on demonstrating the gameplay: from the teaser video (“How the game works?”) and payouts in USDT to the final CTA block (PLAY IN TELEGRAM / PLAY IN WEB).
Developed a themed design with a space background, 3D astronaut, chests and partners (KuCoin, Gate.io). A well-thought-out system of buttons and visual infographics of steps.
- 58%
- Conversion from the first visit to the transition to the game (START EXPEDITION)
- 4.2x
- Increased game launch via Telegram due to duplicate CTA
- < 1.0 sec
- Instant response and loading of page graphics


